Los Angeles, CA – January 7, 2020 – Windsor Care Centers unveiled a new logo, corporate colors, tagline and message as part of an extensive rebranding initiative.
Windsor has been a leader in the California skilled nursing care and long-term rehabilitation market for over 30 years. It launched the initiative to realign their logo, brand and message with their clinical expertise, state-of-the-art therapy programs and medical technologies which have significantly advanced and evolved in recent years.
“We are extremely proud of what Windsor has accomplished over the past three decades in the local communities we serve,” says Julie Anderson-Black, Vice President of Business Development and Managed Care Relations. “As new therapies, technologies and tele-health services developed within Windsor, it was time for our logo and message to reflect the clinical excellence we strive to provide.”
Incorporating bolder blues and a modern sans-serif font, Windsor replaced a brown color-scheme and dated fonts which were appropriate in the organization’s earlier days. The new logo represents an aspiration for excellence and a positive, forward-moving commitment to its patients’ and residents’ health, safety and well-being. Their new tagline, “Clinical Excellence, Delivered with Compassion,” also embodies these ideals.
Windsor is also updating its logo, website, building signage, print marketing materials and social media footprint.