Community Relations – The Ridge Shows How Much They Care.

Congratulations to Windsor The Ridge Rehabilitation Center in Salinas who was recently honored at CAHF’s Legislative Conference with a Showcase Award.  Showcase Awards were created by CAHF in 2006 by the Public Advocacy Committee in order to recognize facilities, chapters and regions that create positive awareness of long-term care.  Under the Community Events category of the Showcase Award, The Ridge won for their Toys for Tots program benefiting the children of Monterey County.  In this Windsor Best Practice, we highlight the 2011 Windsor Administrator of the YearRachyl Bruton, Activity Director Pam Hernandez and their team for showing how much you care beyond the walls of the Windsor The Ridge.

Showcase Awards nominations are judged by the Public Advocacy Committee on the criteria of creativity of the event, ease of replication for other providers and how the event generated positive attention for long-term care.  Windsor The Ridge stood out in front of the other nominees because of the volume of toys they donated and the fun they had in the process.  And last December, they made a huge positive impact for hundreds of under privileged kids in Monterey County during the holiday season.

Windsor The Ridge developed a simple concept to collect toys.  They started fundraising early in the year and they coordinated a free, outdoor concert and attendees who brought a toy got a ticket for a free food item.  The Ridge had a live Mexican band that donated their time and played for 2 hours. Their residents greeted the public as they entered the concert area. Volunteers covered the concession stands. Everyone ate, danced and had a great time.

Activity Director Pam Hernandez said, “The Activities Department could not have put this great event together without the help of all the volunteers… staff, their children, the residents and residents’ families. Their loving hands and generous hearts made this event successful.”

Every month, the Activity Department held luncheon fundraisers.  In October, they sold a Mexican plate dish.  In November, it was an Italian plate dish.  And their generous, caring staff and the residents’ families continued to bring in toys.  By December, they were able to raise more than $2,500 and purchased 375 toys for the kids.  They loaded up the toys and a resident in Rachyl’s red pick-up truck and their delivery was publicized on the local KSBW-TV news broadcast.

When your organization gets involved in the community-at-large, it enhances the quality of life of the people you serve, the staff who serve them and your reputation.  When you reinforce your organization’s commitment of care to the broader community, you become the provider of choice.  Caring produces results!

Congratulations Windsor The Ridge Rehabilitation Center!

Rachyl Bruton, Administrator

Pam Hernandez, Activity Director

Windsor The Ridge